DEMAND SHAPING: FROM CELEBRITY SPONSORSHIP TO LIMITED RELEASE The modern-day sneaker culture was built on the celebrity limited release. When Michael Jordan first signed with Nike in 1984, the star-endorsed shoes were expected to produce $4 million in sales annually – they did $100 million in the first 9 months. Nike president and co-founder Phil…
The transportation industry has a notoriously significant impact on the environment. Conventional vehicles and trucks release large quantities of greenhouse gas emissions, hydrocarbon and carbon monoxide, all of which are harmful to the environment and those inhabiting it. According to the Environmental Protection Agency, freight trucks contribute the second highest amount of pollutants into the atmosphere. Fortunately, there…
The customer is king — and the king expects to be treated royally. Kelly McKesten and Stéphanie Thomson, respectively a producer and an editor with Think with Google, report the phrase “the customer is king” can be traced back to the 1930s in book written by William Harold Hutt entitled Economists and the Public: A Study of…
Last week, the Department of Justice gave the green light to the long-sought merger of telecom giants T-Mobile and Sprint. While the merger of the #3 and #4 American phone carriers, respectively, still has legal hurdles to overcome, it is expected to accelerate the deployment of 5G networks in the U.S. For consumers, 5G networks…
Last week, the Department of Justice gave the green light to the long-sought merger of telecom giants T-Mobile and Sprint. While the merger of the #3 and #4 American phone carriers, respectively, still has legal hurdles to overcome, it is expected to accelerate the deployment of 5G networks in the U.S. For consumers, 5G networks…
Should companies put customers or employees at the center of their universe? There are two competing thoughts on this question, as illustrated by Jeff Bezos and Richard Branson: “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.” — Jeff Bezos, Amazon CEO “Clients…
Should companies put customers or employees at the center of their universe? There are two competing thoughts on this question, as illustrated by Jeff Bezos and Richard Branson: “The most important single thing is to focus obsessively on the customer. Our goal is to be Earth’s most customer-centric company.” — Jeff Bezos, Amazon CEO “Clients…
In farm policy, numbers float the pre-reform debate as salmon floats upstream lakes in late autumn. What to make of these numbers though? Often, they are reproductions of old figures, sometimes taken out of context, and occasionally used to argue for the opposite causality than the one underlying them. Yet numbers are essential in understanding…
